news Archives - GP mobility public company limited

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The Journey of GP Mobility | Mr. Kaveesil Sirimaneetham Shares Insights at “Fam Day”

On Sunday, August 17, 2025, at the Grand Hall, 3rd Floor, True Digital Park (West), Sukhumvit 101, the event “Fam Day: Heir Journey (เจอนี่!)” was held. This forum was designed specifically for next-generation family business successors, providing a platform to exchange ideas, share experiences, and inspire the continuation of family enterprises toward sustainable growth in the modern era. The event gathered more than 10 speakers from 9 leading family businesses, delivering real perspectives through 5 sessions covering family business management, digital transformation, and future-oriented networking. 5 Sessions Sharing Real Experiences Session 1: “S. Khon Kaen” – Building a Family Business into a Professional Organization Session 2: “3 Heirs, 3 Businesses” – Growing Differently on the Same Path Session 3: “The Previous Generation Said This, The Current Generation Says That” Session 4: “Eldest Daughter / CEO / Wife” – How to Balance Three Roles Session 5: Sharing & Networking Session Mr. Kaveesil Sirimaneetham The Journey of GP Mobility One of the key speakers was Kaveesil Sirimaneetham, CEO of GP Mobility Public Company Limited, who joined Session 2: “3 Heirs, 3 Businesses” alongside: Ms. Ariya Tangmitrphracha – Executive Director, DoHome Public Company Limited Mr.Nithi Sajjathippawan – CEO & Co-Founder, MyCloud Fulfillment Khun Kaveesil shared the journey of developing GP Mobility, from a small family business into a nationwide integrated automotive parts distribution hub, highlighting strategies for continuous and sustainable growth. Family Businesses Cannot Stand Still Khun Kaveesil emphasized an important perspective: “If a business does not grow, it is like standing still on a moving treadmill that eventually pushes us backward.” He summarized 3 key reasons why family businesses cannot remain stagnant: Risk reduction and stability – Growth helps diversify risks and avoids overreliance on a single revenue source. Expansion and competitiveness – Businesses must adapt to changing markets, especially in a K-Shaped Economy. Long-term sustainability – Without preparation, businesses risk being replaced. GP Mobility’s Growth Strategy Under the Deepening Strategy, GP Mobility focuses on three main development directions: Expanding product lines with genuine automotive parts to better serve existing customers. Growing the customer base into new segments, including provincial markets, online platforms, and international markets. Entering the Aftermarket (replacement parts) sector to meet diverse demands and ensure continued growth. Future Perspectives of Family Businesses Khun Kaveesil also noted that Generative AI will play a crucial role in enhancing business efficiency, allowing faster customer access. However, he stressed that the core remains in truly understanding customers and making strategic decisions as leaders. Khun Kaweesilp Sirimaneetham’s honor as a speaker at the “Tham Tee Ban Fam Day: Inheritor Journey” not only reflects his recognition as a respected next-generation leader in the business community but also serves as a testament to GP Mobility’s success as a Thai family business model capable of transitioning strongly from generation to generation. With a forward-thinking vision and the creation of a stable business ecosystem, GP Mobility is not just a comprehensive automotive spare parts distribution center but also an inspiration to new generations of family business inheritors navigating the path to long-term sustainability.

chanaporn 19 August 2025

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Why choose GP Autoparts?

44 Years of Expertise (1981 – Present) From a small one-unit auto parts shop established in 1981 under the name “G.P. Autoparts Limited Partnership,” focusing solely on genuine parts to build customer confidence, we have grown into GP Mobility Public Company Limited, a leading one-stop distributor of automotive parts in Thailand. We are trusted by over 4,000 B2B partners nationwide, including auto parts retailers, repair garages, service centers, and organizations. This trust is built on our commitment to operational excellence, adherence to international quality management standards, and a strong organizational culture. “We don’t just deliver parts—we deliver confidence in every box, every answer, and every conversation.” To reflect the quality we have upheld from the beginning, we use the name “GP Autoparts” as the official trademark for our automotive parts products and services—a name that has earned customer trust over the years and remains a symbol of quality and reliability today. We carefully select quality parts from over 30 leading brands, offering both genuine parts for popular car models and high-quality replacement parts covering every major automotive system: ✅ Engine & Drivetrain✅ Suspension & Brake Systems✅ Electrical & Air Conditioning Systems✅ Body Parts✅ Chemicals & Fluids With a ready-to-ship inventory of over 30,000 items, we have developed the strategy ‘Human Touch Plus AI’, combining deep customer understanding with smart technology to elevate the buying experience. Our key innovation is GO Plus, a customer portal that gives access to over 200,000 part numbers with precise information, real-time stock checking, product status, We provide 24-hour customer support. through a chatbot and AI assistant. The GP Mobility Distribution Center is a state-of-the-art logistics hub designed to meet customer demands nationwide, with the capability to deliver anywhere in Thailand within 24 hours. Our modern warehouse management system enables us to handle over 30,000 Stock efficiently, with strict quality control to ensure all parts remain in perfect condition.

sirinat y 5 August 2025

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GP Mobility Signs MOU with Two Leading Educational Institutions to Revolutionize Thailand’s EV Ecosystem

GP Mobility Public Company Limited has officially announced a landmark collaboration through the signing of a Memorandum of Understanding (MOU) with two leading educational institutions. This partnership aims to address structural challenges and build a sustainable future for the electric vehicle (EV) industry in Thailand. Thailand’s EV market has been growing rapidly and undergoing a profound transformation. Thai consumers now exhibit more complex decision-making behaviors, demanding comprehensive information, with EVs becoming a key disruptor of the automotive market structure. Between 2022 and 2024, nearly 100 new EV models were launched in Thailand, with an influx of new players—particularly Chinese manufacturers—entering the market. As a result, the market share of battery electric vehicles (BEVs) has surged from just 5% in 2014 to 18% in 2023. However, behind this exciting growth lies a set of structural challenges within the aftermarket ecosystem, which is emerging as a major bottleneck for the industry. These challenges are evident in the high insurance premiums for EVs, primarily due to four key factors: High repair and parts costs: Most EV components are still imported, resulting in high costs and long delivery times. Battery replacements, in particular, can cost up to 60% of the vehicle’s value. Shortage of skilled technicians: There is currently a lack of qualified EV technicians, leading to dependence on limited specialized service centers, which charge higher-than-average fees. Limited insurance providers: Only about 10 out of 20 Thai insurance companies currently provide EV coverage, due to concerns over high loss ratios. Higher accident severity: Even low-speed EV accidents tend to result in significantly higher damage costs than internal combustion engine (ICE) vehicles. According to SCB Economic Intelligence Center (EIC), these conditions will likely keep the average annual EV insurance premium high—around THB 25,500 per vehicle—until at least 2030. These factors highlight a critical truth: the future growth of Thailand’s EV market cannot be sustained without a robust and well-developed aftermarket ecosystem. Specifically, there is an urgent need to invest in skilled personnel and to develop standards for locally manufactured replacement parts. In response to this need, GP Mobility Public Company Limited, as a leader in automotive aftermarket services, has signed a historic MOU with two prominent educational institutions—the Faculty of Engineering at Bangkok Thonburi University and Polytechnic College of Bangkok—on June 19, 2025. This initiative marks a concrete step toward addressing structural challenges and establishing long-term sustainability. The signing ceremony was attended by key representatives from all three parties: Mr. Kawit Silpinimittham – CEO, GP Mobility Public Company Limited Assoc. Prof. Sommat Thongkham – Dean, Faculty of Engineering, Bangkok Thonburi University Mr. Kantinan Sriprasong – Academic Director, Polytechnic College of Bangkok 5 Pillars of Collaboration Toward a Sustainable EV Future Under the MOU, all parties have committed to driving initiatives in five strategic areas: Future-Focused Curriculum Development: Jointly create EV Technician and EV Aftermarket Business programs to produce skilled graduates for the market. R&D Collaboration: Conduct research on EV replacement parts and study consumer behavior to support continuous innovation. EV Learning Hub: Establish a comprehensive EV parts knowledge and innovation center within the university. Model Service Center Standards: Develop a prototype EV parts service center covering sourcing, quality testing, and technical consultation. Skills Upgrade for Technicians: Organize hands-on workshops for students and current technicians to stay up-to-date with evolving technologies. A Shared Vision for a Sustainable Future This MOU is more than just a formal agreement—it serves as a strategic blueprint for collaboration across three key sectors: industry, higher education, and vocational education. For GP Mobility, whether the future lies in ICE or EVs, the core value remains unchanged: quality parts and reliable service. The company sees EVs not just as a trend, but as a responsibility to every driver.

chanaporn 20 June 2025

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GP Mobility Extends Parts Distribution Agreement with Tri Petch Isuzu Sales

GP Mobility Joins Celebration and Signs Parts Distribution Agreement Renewal with Tri Petch Isuzu Sales, Driving the Automotive Parts Business into 2025. GP Mobility Public Company Limited, a leader in the comprehensive automotive parts distribution business, including genuine and aftermarket parts, participated in a celebration and the contract renewal signing ceremony with Tri Petch Isuzu Sales Co., Ltd.. The event was held warmly at Home Ground BKK restaurant on December 19, 2024, with MR. KAVEESIL SIRIMANEETHAM, Chief Executive Officer, along with the senior executive team of GP Mobility, attending the ceremony. The path to success over 39 years. Since being officially appointed as an authorized distributor of Isuzu genuine parts in 1986. GP Mobility has continuously developed and expanded its business, becoming a leader in the automotive parts market, trusted by customers nationwide. “This parts distribution agreement renewal not only reaffirms our potential to expand our distribution network but also reflects our commitment to delivering the highest quality products and services to our customers. This will serve as a fundamental foundation for the sustainable growth of our business.” Comprehensive services from an authorized parts distributor. As an authorized Isuzu parts distributor, GP Mobility is ready to provide the following services: High-quality Isuzu genuine parts, 100% guaranteed. Modern stock management system, with immediate delivery. Order management by a team of experts with extensive experience. A network of service centers and parts shops covering the entire country. For more information about GP Mobility products and services, you can contact:

sirinat y 7 February 2025

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2024 BREMBO SOUTHEAST ASIA CUSTOMER CONFERENCE.en

On July 31, 2024, the executives of GP Mobility Co., Ltd. (Public) were invited to attend the 2024 BREMBO SOUTHEAST ASIA CUSTOMER CONFERENCE in Hanoi, Vietnam. The delegation was led by Mr. Kawit Silpinimittham, Chief Executive Officer; Ms. Warunee Promaphuti, Chief Accounting and Financial Officer; and Mr. Sirichai Pungrattan, Assistant Vice President of Marketing and Product Management. It was a great opportunity to strengthen business relationships and exchange knowledge on innovations in the automotive industry, particularly brake systems from Brembo, a global leader. A key highlight was the unveiling of the latest brake technology, which combines maximum performance with sustainability. This aligns with the company’s vision of being “a leader in the distribution of automotive parts and services, driving business through innovation.” Participation in this event is a clear signal of the company’s commitment to strengthening its network of partners, while preparing to face new challenges and opportunities in the rapidly changing market. “We are entering a new era of the automotive industry, and through our collaboration with a global partner like Brembo, we are ready to offer innovative, safe, and sustainable products and services to our customers.”

sirinat y 19 August 2024

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Denso by GP AutoParts

Introducing another brand, the Aftermarket parts group, that GP Auto Parts Co., Ltd. has imported and is now distributing—Denso brand. Denso was established in Japan in 1950 with the commitment to create automotive parts that maximize customer satisfaction. In Thailand, Denso was founded in 1972, becoming the first manufacturer and distributor of automotive parts in the country. With a vision to create a safer and more environmentally friendly future, along with a reduction in the number of accidents, Denso continues to innovate. Denso Parts by G.P. Auto Parts Condenser Evaporator Motor Con. Dryer Expansion Valve & Oring Compressor Clutch Radiator Cabin Air Filter PM2.5 Wiper Special Compressor Cabin Air Filter (OEM) S-LLC (Coolant) Diesel Fuel Filter Cabin Air Filter Motor Blower Air Filter Fuel Pump Ignition Coil Compressor Oil Oil Filter We would like to express our gratitude to the Denso Thailand team for providing product training to the sales staff of G.P. Auto Parts Co., Ltd. If anyone is interested in learning more about Denso products, feel free to contact us for more information. Denso by G.P. Auto Parts has promotions and exciting activities waiting for you. Don’t forget to stay tuned!

sirinat y 8 June 2023

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Introducing the new brand: CTR!

CTR Thailand Before the official launch of the new brand “CTR,” G.P. Auto Parts Co., Ltd. has prepared by providing comprehensive product information to its sales staff, ensuring they can deliver accurate and precise information to customers. Mr.Richard, CEO of CTR Bangkok Mr.Pitchakorn, Product management executive Ms. Nutnareeya, Product marketing executive We were honored to have CTR Thailand as the speaker, providing valuable insights into automotive suspension problems and how to solve them with CTR parts, such as inner and outer connecting shafts, ball joints, anti-roll bar links, and control arms. CTR brand meets customer needs by producing high-quality automotive parts using advanced innovation and technology. The company maintains strict quality control and inspection throughout the manufacturing process, ensuring that products adhere to OE technology standards. Over 70% of car manufacturers in South Korea choose CTR products, and more than 25% of leading global OEM brands incorporate CTR parts in their vehicles. Rest assured that all the brands G.P. Auto Parts Co., Ltd. offers are high-quality, trusted by real users, and come at affordable prices to ensure road safety for all drivers.

sirinat y 29 May 2023

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GP Mobility launches Optibelt – Premium German-Quality Belts for Superior Performance

GP Mobility launches Optibelt – Premium German-Quality Belts for Superior Performance GP Mobility Public Company Limited, a leading automotive parts provider, has announced a partnership with Optibelt Thailand to introduce high-quality belt products to the Thai market under the GP brand. Key Features of Optibelt Belts High durability Superior performance Designed and manufactured to German standards To prepare for the launch of this new product, GP Mobility has provided specialized training to its sales team on Optibelt belt product knowledge, ensuring customers receive accurate and comprehensive information. Now available for those looking for high-quality belts that deliver both durability and performance — Optibelt belts can be ordered today through GP Autoparts distribution channels.

sirinat y 27 May 2023

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G.P. Auto Parts Hosts the “Journey the Future Together” Seminar

Get Ready for the Trend of “New Alternative Energy Vehicles” at Motor Expo 2022 G.P. Auto Parts Co., Ltd. organized the “Journey the Future Together” seminar to provide updates and enhance knowledge about the automotive industry and new alternative energy vehicles. The event aimed to strengthen industry insights from various perspectives, with the participation of business partners and affiliates. The seminar took place at Jupiter Rooms 6 and 9, Challenger Hall, IMPACT Arena, Muang Thong Thani, during the Motor Expo 2022. Mr. Kawisill Sirimanitarm, Chief Executive Officer of G.P. Auto Parts Co., Ltd., stated: “We recognize the importance of contributing to the development of Thailand’s automotive industry and preparing for the shift toward alternative energy vehicles. That’s why we organized the ‘Journey the Future Together’ seminar — to update trends and offer new perspectives to our partners and business allies. This event gives them access to the latest information from experts in the field of alternative energy vehicles, which can help create new business opportunities or enhance their current operations in response to the evolving global automotive landscape.” Alternative energy will open doors to new business opportunities or enhance existing operations, enabling businesses to adapt and thrive in the rapidly evolving global automotive landscape of the future. “G.P. Auto Parts has been providing genuine and replacement auto parts for over 40 years. Throughout our journey, we have faced many challenges that have driven us to continuously adapt our growth strategies. Our next step focuses on building a sustainable business by developing platforms such as the E-procurement system to deliver an exceptional customer experience. We are also expanding our product lines while enhancing skills and knowledge through training seminars and technical support for our partners. This helps us communicate more effectively and add value to our target customers, ultimately meeting their needs to the fullest extent.” The event was honored by the presence of Mr. Wanchana Unakul, Director of Chevrolet Sales (Thailand), who delivered the opening speech. He stated, “This is a great opportunity for Chevrolet Sales and G.P. Auto Parts to come together to share experiences, visions, and create opportunities to develop the auto parts industry in Thailand, enabling it to adapt effectively to any situation.” “For us, G.P. Auto Parts is a business partner with strong vision and potential. With a partnership that has spanned over 10 years, we’ve witnessed their leadership in continuously transforming the organization through Digital Transformation. This has helped create a positive experience for customers and foster sustainable growth together. This seminar not only provided valuable updates on the current and future automotive industry to those in the auto parts sector, but also served as an opportunity for partners, business associates, and retailers of G.P. Auto Parts and Chevrolet Sales to exchange ideas. Together, we aim to drive the Thai auto parts industry forward and create future business opportunities for one another.” During the “Journey The Future Together” seminar, we had the honor of welcoming automotive industry experts to share their visions and update the trends in the topic “EV Innovations and Technologies in the Automotive and Auto Parts Industry.” The discussions covered topics such as the growth potential of the electric vehicle (EV) business, its impact on the automotive parts industry, preparations for this transition, and how automotive repair shops are adapting to service both combustion and electric vehicles. We were also privileged to have Mr. Kritsada Teerasupalakk, an influencer in the field of electric vehicles, who joined to share his insights and experiences at the event. “I firmly believe that every change in the automotive industry, from the past to the present, has been driven by strong support from all our partners. Today, Thai consumers are increasingly embracing Battery Electric Vehicles (BEV), which means we must continually update our products and services to align with consumer behavior. As an intermediary in selecting the best products for our customers, we will closely monitor the developments in the electric vehicle industry. Our goal is to lead the trends in managing auto parts to support our partners at the right moments and opportunities in the future,” said Mr. Kawitil Sinrimeetham, in conclusion.

sirinat y 22 December 2022

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GP Autoparts ร่วมกับ บริษัท เชฟโรเลต ประเทศไทย จัดงานโปรเจกต์

CERTAINTY STARTS HERE “ความมั่นใจเริ่มต้นที่นี่” เพราะเราคือพันธมิตรร่วมกันที่ผลักดันสินค้าคุณภาพสู่ตลาดประเทศตลอดระยะเวลามากกว่า 10 ปี ด้วยวิสัยทัศน์ความเป็นผู้นำอะไหล่แท้รถยนต์ชั้นนำในตลาด บริษัท จี.พี.อะไหล่ จำกัด ร่วมกับ ผู้บริหาร บริษัท เชฟโรเลต เซลส์ (ประเทศไทย) ประชุมร่วมมือจัดงานโปรเจกต์ครั้งใหญ่ ปลายปี 2565 นี้ ส่วนจะเป็นโปรเจกต์อะไร ยิ่งใหญ่ขนาดไหน คอยติดตามกันได้เร็วๆนี้

Pranpreeya J. 14 October 2022